Seasalt Deluxe Branding


Seasalt has a premium range called 'Seasalt Deluxe' which use fine fibres & yarns alongside their classic shapes and beautiful designs. I developed the branding, packaging and labelling for their products. I wanted to really play with a luxury heritage feel for this product - combining fancy gaslight-style hand-rendered type with uncoated cards and gold foils. It needed to feel slightly different to the normal Seasalt branding, while keeping the quality that is their hallmark.


Uncoated, gold foil packaging for Seasalt Cornwall for their luxury range. By Elly Jahnz


Custom logotype for Seasalt's luxury range, by Elly Jahnz



Swing tag, with ribbon for Seasalt's luxury range. Designed by Elly Jahnz.


Each swing tag had space for product variables meaning they could be used across the range on a variety of product.


Woven Label designed for Seasalt's luxury range, Seasalt Deluxe. By Elly Jahnz


Packaging for cotton and silk scarf. Gold foil, uncoated card. For Seasalt Cornwall.


All photos & designs © Seasalt.