Medusa Sport


I worked with the folks over at Medusa Sport on their garment design, branding & identity. They are a fantastic sportswear company aimed at giving female martial artists the best quality training clothing. As a martial artist myself, I've always struggled to find clothes to wear while training which aren't covered in 'bad boy' style graphics and fake blood splats, so it was great to collaborate with them on bringing something fresh to the industry.


Photography by Felix Smith.




We worked with Elly of Foxcub Studio to bring our brand Medusa Sport to life. When we first met Elly we were a start up business that had an idea of the message that stood behind our brand and the target audience but we didn’t know the best way to bring that to the fore. Elly created a dynamic and exciting visual for us that we could use across clothing, websites, social media, advertising and point of sale material. She consulted with us every step of the way and felt like a real part of our team. Medusa Sport would not be where it is without her involvement and we are so grateful for the professional service she offered and the huge amount of care she took to make sure we achieved the result we needed.


- Ben, co-founder of Medusa Sport