Kids T-Shirts for Joules

 

I worked with Joules to design some kidswear for their SS20 collection. I spent a total of three months working with them as maternity cover, creating designs for boys and girls. It was so much fun. I really enjoy illustrating for children as you get to have a load of fun coming up with wonderful characters.

 

The designs are a mix of screen-print, applique and interactive prints (a chomp in Joules parlance – basically something with a flap you can lift up).

 

Skateasaurus Tee for Joules by Elly Jahnz

 

Dinosaurs, pirates, animals, adventures – these t-shirts have it all. It was great to be able to work on such a wide variety of designs across girls and boys. I’ve shown some examples of the original digital illustration and also some photos of the finished product. Because I was only covering the role for a limited time I wasn’t able to see the designs all the way through the manufacturing process so you’ll see some changes between my originals and the finished designs – these were done by others in Joules’ in-house design team.   

 

Children's t-shirt illustration by Elly Jahnz for Joules

 

Close up of t-shirt illustration by Elly Jahnz for Joules

 Close up of children's t-shirt illustration by Elly Jahnz for Joules

Lift the flap to see what game the dinosaurs are playing

Guess what game the dinosaurs are playing? By Elly Jahnz for Joules

I love how interactive these prints are. They must be so much fun to explore as a child. 

 

Shark chomp t-shirt illustration by Elly Jahnz for Joules

Detail of children's illustration of a shark for Joules by Elly Jahnz

 

Rawrr hand drawn type by Elly Jahnz for Joules

Skateasaurus embroidered letters for Joules by Elly Jahnz

I love how these embroidered letters have turned out. So effective!

Completely Dotty Dalmatian print for Joules

 

This applies to pretty much ever Dalmatian that I've ever met...

 

Crab Chomp by Elly Jahnz for Joules

 

Crab Chomp by Elly Jahnz for Joules

Look at this guy! He's so hungry.

 

Surfing Dinosaur by Elly Jahnz for Joules

 

Surfing Dinosaur by Elly Jahnz for Joules