My latest Projects

Repeat pattern design for organic skincare company

04 Jul 2019


Last year, I was asked by the great people at Design Room Cornwall to provide a repeat pattern for some packaging for organic skincare company Trevano. Sometimes the wheels of packaging turn slowly, so I've only just set eyes on the finished boxes. I'm excited to share it with you. 


The print was to form part of some updated packaging which Design Room were working on. The brief was to highlight the range of plants that Trevano use when making their organic skincare. A lot of the plants have really interesting shapes and look beautiful, so naturally I had to incorporate loads of hand drawn plants into the pattern. I really like drawing plants, especially when I can do so from observation. I was lucky enough to have a lot of the herbs they use growing in my garden so was more than happy to spend some time outside drawing from observation.


I'm really pleased with the result and think the girls at Design Room have done a fab job translating it into packaging. It's a bit more low-key than some of my other work but I quite like being able to work across a wide range of styles. It makes for a much more interesting job. What do you think? Let me know!


Pattern design for Trevano Skincare by Elly Jahnz


Repeat Pattern created for Trevano Skincare by Elly Jahnz


Historical botanical illustration and old-fashioned prints played a huge inspiration when I was designing the print. I wanted the customer to feel they were holding a handful of fragrant herbs when they held this print. 


Jasmine Illustration by Elly Jahnz for Trevano


Heady Jasmine


Lavender illustration by Elly Jahnz for Trevano Skincare


Calming Lavender



Aromatic Rosemary


Sage illustration for Trevano by Elly Jahnz


Cleansing Sage


Thyme illustration for Trevano by Elly Jahnz


Delicate Thyme

Loyalty Card Design for Seasalt Cornwall

28 Jun 2019



Those of you who know my working history will know that I spent the first seven years of my career working as a graphic designer & illustrator for fashion brand Seasalt Cornwall. Last month they got in touch and asked if I could help them out by designing a customer loyalty card for use in their 60+ shops. 


Shop Loyalty Card designed for Seasalt Cornwall


It's always nice working with old clients again, especially ones that you have such a history with. The visual style of the brand had evolved considerably since I left. One of my last jobs for them (carried out in my notice period) was to redesign the logo and all packaging however there's only so much of that you can do in a few months... It was really pleasing to come back to the work I started but didn't have time to finish and to see how the team had evolved, improved and grown the brand's visual language. It sounds a bit naff, but it was almost like visiting an old friend and seeing how they'd changed in the intervening years. Even better was working again with their senior creative designer, Matt Johnson who is probably the best illustrator I know and an infinite source of wisdom. (No exaggeration to say that after 7 years of working together he had taught me about 95% of what I know about being a professional illustrator...) Props to you Matty!


Shop Loyalty Card designed for Seasalt Cornwall


Seasalt has always had a reputation for using a great deal of illustration and the rich visual style the brand has makes working within it an absolute dream as everyone is so on board with illustrating everything. I had fun creating some gentle watercolour textures and drawing some pen and ink simple Cornish sailing boats to go on the card. In addition I created artwork for the in-store POS, designed an email and social media graphics.


Shop Loyalty Card designed for Seasalt Cornwall


The last few months has seen me do an increasing amount of illustration work (woop), so it was quite nice to dip my feet back into the waters of design for this project, albeit still very illustrative design. 


Web graphics designed for Seasalt Cornwall


The stamps which go on the card are little anchors, so I thought it would be fun to play with the idea of putting anchors on the boats. You can see how they would look in the image above, which is from some social media graphics I put together.

So if you're a Seasalt fan and have one of these cards, send me a picture of it all filled up with stamps. I'd love to see it!


nb - please excuse the ropey quality of the photos. I nipped into my local shop to take a few snaps the other day. Hard to conduct a photoshoot while crouched on the floor of a busy shop.... Also - some of the barcode info has been edited out in these shots, as it isn't my loyalty card.


A Menu Board for a Cornish Cafe

07 Jul 2017


I'm very excited to share this project with you. A lovely cafe in Looe, Cornwall, got in touch and wanted some beautifully hand written menu boards. As a small business, they wanted their menu boards to be super cost effective and be able to be used for a few seasons, so rather than have me draw it freehand, we opted for a vinyl print on blackboard which allows them to alter any prices they may need and also stands the test of time.


Do you have a chalkboard or project that needs some hand lettering? Get in touch! I'd be happy to help.


In Situ artwork for restaurant chalkboard by Elly Jahnz, Foxcub Studio


Even though I wasn't signwriting this on the board myself, I still wanted it to have a lovely hand-drawn feel. I love cursive script fonts so I got the brush pens out and started creating the main phrases from the board. In my mind, nothing beats drawing letters by hand. I think all the imperfections and uneven lines created by a brush pen enhance the text. In addition to the brush script, I created a few hand drawn alphabets which allowed me to work efficiently and be flexible with any copy amends that came through.


Rough Custom Type for Chalkboard Menu by Elly Jahnz, Foxcub Studio


The client wanted lots of illustrations of the local area mixed in around the typography. The cafe is set right on the seafront in Looe, overlooking the beach and pier. I added in loads of sketchy line illustrations around the type to give some added interest.


Montage of Custom Chalkboard Menu for Cornish Seaside Cafe by Elly Jahnz, Foxcub Studio


The cafe wanted to make locals and tourists alike smile when they ordered, so wanted lots of happy quotes and sayings worked in to the menu board.


Close up of hand rendered text for custom chalkboard for Cornish coastal restaurant by Elly Jahnz, Foxcub Studio


The final two menu boards in all it's glory. The actual drinks menu sections were written using a really nice typeface and space left for the client to add their own prices in chalk.


Chalkboard Custom Lettering for Cornish Seaside Cafe by Elly Jahnz, Foxcub Studio


Custom Chalkboard Menu for Cornish Seaside Cafe pt 2 by Elly Jahnz, Foxcub Studio













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