Those of you who know me will know I'm pretty into training in martial arts. I've been training in Tang Soo Do (Korean Karate) for over ten years now and a problem I've encountered time and time again is the lack of great clothing designed for female martial artists. So naturally, I was stoked when a great start-up, Medusa Sport, contacted me to design their branding and illustrate their first range of clothing specifically designed for female martial artists.
I met with the founders, a husband & wife team to discuss where they saw their brand going and what they wanted to achieve. I love working with start-up companies because they are so passionate about their product and this stage is one of the most interesting as I find chatting with people who have a plan and a vision to be really inspiring.
I was tasked with coming up with a logo which would be scaleable and used across a variety of different media. It needed to work just as well online as it did stitched into a garment. After several options, we went for a simple wordmark, dynamic and bold yet fuss free. The company is focused on hard-training women, so we decided to keep it as minimal as possible with what the garment is being used for taking priority over any flourish.
In addition to the logo, I designed their initial range of training tops & tees. They wanted two distinct styles, some 'old world' style typography and a geometric block print as they were testing the market. I'm happy working across a range of styles so it was a good job to flex my creative muscles on.
To tie the project together, I worked with badass photographer Felix Smith to put together a lookbook and web photography to be sent out to press. The photoshoot was a great success, I love the creative direction side of this job just as much as I enjoy beavering away at a logo. I had my arm twisted to appear in front of the camera as well, but you'll have to check out their site to see those ones!
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